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Knowledge Base

Everything you need to know to market your clinic online

NOTE – the knowledge base is a work in progress and we are adding new articles all the time. To keep updated when we add new pages, sign up to our mailing list.

Marketing Fundamentals

Creating Your Clinic's Marketing Guide

Creating a reference guide for you and anyone else working on marketing your clinic

Choosing Your Keywords

How to choose the keyword optimisations for your clinic which will go in your clinic marketing guide and be used to optimise your website

Finding Your USPs

Finding the selling points of your particular clinic, to use in your marketing guide and marketing materials

Positioning Your Clinic

Understanding how to position your clinic in the market relative to others

Your Marketing Messaging

Using your keywords, USPs and positioning to create messaging for your clinic’s marketing guide

Google Business Profile

Google Business Profile Guide

How to set up, optimise and maintain your Google Business Profile

SEO Basics

Principles of SEO

The broad principles we talk about when doing SEO

Keyword Research with SEMRush

Using a search engine tool to identify your most profitable keywords

Understanding Search Types

The different types of search including local, national, organic and maps, and how they generate different results

SEO Measuring & Monitoring

The different ways to measure and monitor SEO results. What you should be tracking and how.

Understanding HTML for SEO

Understanding what is actually happening in your webpage and how to verify your SEO is done correctly

Important SEO Tags

Understanding which HTML tags are important for SEO and what they do

Local Ranking Factors

Understanding the factors which affect your clinic’s ranking on Google

Hiring an SEO Agency

What to expect from an SEO agency, how to assess them and red flags