2023 Physical Therapy Consumer Survey
Now available – the latest data on patients’ awareness of physical therapy and how they go about choosing a practitioner. Don’t market a clinic without it!
We work with local and small-chain clinics who want a top-level service from an agency who understands their budget and cares about their success.
We offer ongoing multi-channel marketing packages focused on organic growth, and simply-priced services in websites, SEO, PPC and social media.
I’m a digital marketing consultant specialising in healthcare clinics. I write about marketing for Osteopathy Today, the Co-Kinetic Journal and Physio First, and have spoken about SEO on the Osteobiz Podcast.
I look to work with ambitious clinics who want to get beyond cookie-cutter services and build a long-term plan that delivers lasting and measurable results. I’ve published how-to guides and case studies of our successes, and you can download our Guide to Physical Therapy SEO and Physical Therapy Keyword Guide for free.
I’m straightforward and easy to talk to, and work with a small team of colleagues and associates to produce work that you can rely on and which delivers results. Book a call today, and see how we can help you.
Creative & engaging marketing campaigns
Websites which convert visitors into patients
Increasing your Google rankings
Effective ad creation and management
Engaging social media management
You want to rank high on Google and benefit from an ongoing stream of organic traffic. We get it, so do we.
We can tell you straight off the bat that if you’re an MSK physio, optimise your website for ‘private’ or ‘sports’. If you’re a women’s physio, focus on education and outreach, as only a third of women over 25 know that pelvic floor physio exists*.
But modern SEO is about more than keywords. Clinics that increase rankings work with us to create useful, shareable content and engage organically with their communities. Speak to us to learn how.
* We know this because we commission market research surveys.
Need a new website, improvements or optimisations? We’ve got you. Websites are our first love.
In marketing your physio clinic, your website is the keystone that turns interested people into paying patients. You need a website that will be a powerhouse in SEO, engagement, and conversion.
We build stunning, high-converting websites for physical therapists, and also offer across-the-board web services from redesigns to content to hack repair to by-the-hour improvements and fixes.
Try us once and let us amaze you.
Our clients who succeed are not just great clinicians. They engage with their communities and build a following of people who love their vision and see the difference they’re making.
You might focus on creating brilliant, engaging content. You might run webinars or organise community events. You might guest post on relevant local blogs or appear on local media. We’ll find the right way for you and make a ton of noise about it.
This approach is baked into our marketing services. We build genuine followers and organic SEO because what we’re doing is good and worthwhile and we are here to make a difference.
If that resonates with you, we’re a good fit.
Used the right way, Google Ads can provide a predictable stream of patients at a reasonable Return On Investment. Used the wrong way they are money down the drain.
The right way starts with knowing the reason for the ad route. Often this means you’re slightly outside the geographical area you want to target, you have excess capacity, your SEO landscape is particularly competitive, or you’re a high-budget clinic who needs to hit all channels.
We offer Google Ad management at a price that won’t eclipse your ad budget, as part of a wider marketing package or as a standalone service.
PS: I should probably mention I’m Google qualified and that we increased a London gynae physio’s ad conversion by 300%, but I’m not a self-promoter…
Are you ready for social media? It’s not a rhetorical question. Unless you’re a natural in promoting yourself on social, it’s often a strategy better suited to larger clinics*.
If social media is the right course for you, we offer social management as a fixed-price service or as part of our ongoing packages, including campaign design and outreach. We also recommend our partners at Co-Kinetic for outstanding MSK content.
* We know this because we carried out case studies and interviews with clinics who use social media successfully for Physio First and Osteopathy Today .
We a proud to be an official partner of Physio First, who recommend us to small-to-medium clinics for digital marketing services, and trust us to provide marketing advice and consultancy to their members.
To find out more about Physio First and the work they do for independent physios, visit their website.
We are also official partners of Co-Kinetic and Osteobiz.
There’s no magic marketing or SEO wand. People are smart and have a million things competing for their attention. If nothing’s really going on they know this, and you become just another physio shouting for attention.
In our ongoing physio marketing packages, we work with you to create useful, sharable content, exciting events, media attention, community engagement, and other things of genuine value. We then promote these across multiple channels, with creative campaigns that will engage your market and grow your clinic organically, both on and offline.
Our ongoing packages give a considerable saving over buying our services individually.
Do you know what your patients are searching for online? We do. Download 3 free resources including our Physical Therapy SEO Guide, Keyword Guide, and market research survey.
On clicking the download button you will receive an email with a download link and be subscribed to our mailing list. Please allow 10-15 minutes. You can unsubscribe at any time.
Now available – the latest data on patients’ awareness of physical therapy and how they go about choosing a practitioner. Don’t market a clinic without it!
See how to use SEO data to write a title tag and meta description for your MSK physio clinic.
I’ve written another article for the Co-Kinetic journal, this time on using content to target niche SEO markets. Read the whole article online.
The world of SEO is constantly changing, so what do you need to know to effectively boost your clinic SEO in 2023? Here’s a quick
How SEO works for healthcare clinics. Understand keywords, Google Business Profile, your website, E-A-T, link-building, and how to choose your priorities.
You’re here because you’re interested in marketing your clinic. I’m here because I love marketing clinics.
Drop me a line and let’s chat. There’s no hard-sell, I’ll enjoy hearing about your practice and sharing with you what I’ve learned from marketing others like you. If I think we’re a good fit to work together I’ll explain our services in more detail.
Fill in the form and we’ll arrange a time for a Zoom call. We normally talk for about a half hour.
Chris
Book a call and start growing your practice
Market Your Clinic Online
34 Windmill House
Waterloo
London SE1 8LX
Market Your Clinic Online is a trading name of Red Balloon Web Limited
